Covid-19 Possible Impact on Digital Marketing Trends
Every one of you has seen a lot of fluctuations in your ranking on Google during the Coronavirus crisis. Google has also announced an upgraded marketing algorithm recently. Local businesses' traffic and deals also get effected and resulted in economic loss. Corporations are trying to figure out how to deal with this corona crisis? And the need for digital marketing has increased more than before.
Almost 65% of marketers have predicted a
reduction in their annual marketing budget. A lot of enterprises are facing SEO
challenges and looking for tips to enhance their marketing strategies for going
forward. And at approx. 86% of digital marketers have found reaching their
marketing goals harder than before under this COVID19 situation.
So, What Digital Marketing Trends
Should Your Business Adopt?
Digital Messaging is a New Trend to
Communicate
Nowadays, due to corona, people are not
able to meet each other, which has increased Facebook and WhatsApp messaging.
Facebook has reported more than 50% of messages sent across different
platforms. But how can it help you in your business? So, Facebook Messanger has
a feature of the Call-to-action button that will allow many users to send a
message directly to your business. Thus, it can be advantageous to boost
two-way communication among the audience and company.
Get Social to Boost Your Reach
Social Media channels also have seen a
significant boost in terms of user volumes. More and more people are scrolling
their news feed and ads on their social media channels like Instagram,
Linkedin, or Facebook. And social media has now become the place where people
are spending time reading about updates on business too. So, companies can
combine the entertainment and news aspects of social media to attract traffic
alongside becoming a one-stop solution for all that people were looking for.
Change in Search Pattern
Coronavirus has already impacted the
biggest trend, i.e., Google search pattern, which means Google is now giving
more preferences to medical knowledge and COVID-19. Therefore by adding the
simple word COVID-19 with your business preferences, you can reach the first or
second page of Google.
Digital Marketing Change in Online
Shopping
Flipkart, Amazon, and other e-commerce
businesses have given preferences to deliver the essential products; that
doesn't mean they are not selling different products. However, because of the
corona crisis, people are purchasing sanitizers, masks, toilet paper, or other
essentials only, which has increased demand and supply rate rapidly. But, this
trend will go back as soon as everything goes back to normal.
PPC is Becoming Cheaper
The latest trend we see is the decrease
in the prices of the PPC method. It has become cheaper than before, and any
business can afford this process now. They need small businesses to invest more
in Pay Per Click ads to increase their business, which leads to cheaper cost
per clicks. So if you are a smaller business industry looking to have more
business, then do try the PPC method on your website and increase your reach as
much as possible.
How Should You Optimize Your
Business By Latest Digital Marketing Trends?
As everyone is working from home and
communicating digital, then now its time to upgrade your Google Business Page
and reach more people out there who are using social media and the internet
more than before. It's the right time to adopt these all mentioned above trends
and to benefit after everything will over, and everyone goes back to normal.
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